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At Amazon, what is the difference between a Program Manager and Technical Program Manager? It looks like the Technical one gets paid about 25% more but not sure what roles/responsibilities they do differently. Amazon
Also how technical a background does someone need for a Technical Program Manager role?
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Depends on your product and target audience.
This. However both are great. Test them out for yourself.
Why do you have to choose? Give both a shot and see what happens