Why does mischief post on insta about their work starring someone who works there, but from the pov like the person is just recapping what mischief is doing or what the brands are doing because of mischief work?

I don’t know if I’m explaining it right. But the person talking about their newest campaigns, talks about them like they are recapping advertising news or brand news.

I totally get agencies wanting to promote themselves

why don’t they just post “hey here’s what we did “

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Posting as :
works at
You are currently posting as works at

Manufacturing vibes.

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It makes the idea sound bigger.

likesmart

Not really against it. Just don’t get the format

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I think because their work is no longer truly going viral. There’s just too much of it and a lot of it is for pretty staid brands.

So he’s trying to sound more “objective” while highlighting ways it WAS successful.

I get it, it’s hard to show results, but agree, it’s weird. Feels desperate for them and like they’re hoping that if they call something “viral” often enough, it’ll become true.

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Not politically conservative. I mean Pizza Hut, Chilis, etc. Big brands who wont traffic in the shock value of their earlier work. Happens to every agency.

Because the person representing them comes from a journalism background (worked for an ad trade), so it is packaged a bit more like brand journalism.

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I think they frame it this way so that it’s more digestible to mass audience, not just ad people

Because salad.

smart

Thanks

Because it’s basically an ad for the agency. Targeted to marcomms people on LinkedIn.

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Starting to see a lot of other agencies trying to copy them.

What’s your agency name

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