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Manufacturing vibes.
It makes the idea sound bigger.
Not really against it. Just don’t get the format
Pro
I think because their work is no longer truly going viral. There’s just too much of it and a lot of it is for pretty staid brands.
So he’s trying to sound more “objective” while highlighting ways it WAS successful.
I get it, it’s hard to show results, but agree, it’s weird. Feels desperate for them and like they’re hoping that if they call something “viral” often enough, it’ll become true.
Pro
Not politically conservative. I mean Pizza Hut, Chilis, etc. Big brands who wont traffic in the shock value of their earlier work. Happens to every agency.
Because the person representing them comes from a journalism background (worked for an ad trade), so it is packaged a bit more like brand journalism.
I think they frame it this way so that it’s more digestible to mass audience, not just ad people
Because salad.
Thanks
Because it’s basically an ad for the agency. Targeted to marcomms people on LinkedIn.
Starting to see a lot of other agencies trying to copy them.
What’s your agency name