With Christmas a few weeks away, what are some trends you’re keeping a close eye on from a marketing and advertising context in this holiday season? Do you expect to see anything “new” or more of the same from the largest retailers attempting to get us to break out the wallets?

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I’ve seen what seems like more heartwarming ads than in past years. I think the tugging on hearts may be a last-ditch effort by brands since sales are generally down across the boards this year. It will be interesting to compare this year to whatever happens next Christmas.

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