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So the CCO won’t allocate any resources but will gladly put his/her name and agency on it?
Usually when a CCO sees an awards-worthy idea they immediately start allocating resources or contact a client that the idea would be great for and have the client help as well.
I proposed an idea that my cco loved. I have a plan to do it. But with no money it seems like the only way to do it is if I do it myself. It will be a hard and labour intensive process. I regret pitching the idea.
I struggle to see that kind of work getting noticed by real people, and to be honest I struggle to see it getting awarded at festivals.
I’m open to being wrong tho, do you have any examples from Cannes of what you mean.