Working with clients who want lead gen but leads are getting more expensive and even at times unqualified. Clients don't want to spend/value branding because it's not quantifiable. Cont...

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They don't spend money upper funnel, they just want immediate quality leads -- how do you work with client to build value in awareness? How do you attach quantitative value and have them see long term growth? Everything has to be attached to a KPI.

Read up on Brand Economics

Ask analytics team. Matched market test

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