I’m really interested in Account Planning, which my company doesn’t have. What do I need to know to break into that role? Is it typically a (semi) stable position?

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IME strategists who become account services rarely enjoy it because it's a different way of thinking, unless you unsatisfied in your strategy role. I'd say leverage your knowledge as a brand strategist to demonstrate strategic thought, and then also demonstrate how organized you are and your customer service philosophy.

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Thank you! Despite the strategist title, I’m really just doing internal marketing for my small company. I welcome the change and the challenge.

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