Your client asked that you produce an ad that could be considered controversial or extreme leaning right. Do you make them sign some kind of release if they get backlash that they are the creator?

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Welcome to advertising.

Let me show you around.

Seriously, though – if you have moral problems with the ask simply don't take the work.

A principle isn't a principle until it costs you money.

likesmart

I don’t have any moral problems with it. I don’t even think the ad is too controversial. But in the current climate of political weirdness, I can see how someone could make a big deal about it. Or you don’t think it is and then it is and then it’s too late.

What?

As in, you as a CEO want to take their money to create their work but want to insulate yourself against potential backlash?

like

Sure do! We are helping them get it made. We are taking no money for production. We are a media buying agency. I have to protect the whole company. Not just me.

The people you’re worrying about offending won’t look to find out if there is a release as you describe. They’ll look to “cancel culture” the client, and the agency that created it, if they’re so offended by the work. Possibly even the creatives and most certainly the leadership in charge.

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Correct. That is exactly my fear. Cancel culture

Get money. Get paid.

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As CEO you should already know that clients throw their agencies under the bus ALWAYS. That’s why they hire them.

Case in point: Pizza Hut blames their agencies for terrible sales every year (and switches them) instead of admitting the real reason—their own sh*tty “food” product.

smart

Which is actually a really good example. As a consumer I have no idea who's made Pizza Hut's ads over the last X years. My mind stops at "what brand is this for?"

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Yes. I am aware of this and have seen it many times. We are a media placement agency not creative. So we are separate and can state that we placed the ads. The client is fine with the backlash. It’s their idea. I am more interested in my left leaning clients being upset with us if it goes viral. Thinking of all worst case scenarios before doing this for them. Or helping them get it made.

Well, put on your big boy pants and face the possible consequences of your decisions. If you don’t have the balls to do that, then don’t.

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They eventually arrested the talented ad people who worked for the Nazis.

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