I've been a copywriter for 6 years now and still making only 75K. My friend is working in Oregon as a product marketer making 112K and pretty much doing most of what I do. How can I as a sr copywriter, transition into product marketing? What certfications or skills do I have to work on so I am employable for this role? I genuinely cannot believe how much more my friend is making by choosing a different career than I did.

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I made the jump from copywriting to product marketing, so I know the difference firsthand. As a senior copywriter, you already have strong messaging, storytelling, and content skills, which are huge assets in product marketing. But you're gonna have to pick up on how to know what the go-to-market strategy is, product positioning, and customer segmentation. Pretty much, get comfortable with market research, competitive analysis, and understanding customer pain points and then also develop cross-functional skills. So maybe you can try to get some gigs where you'll work with sales, product, and customer success teams, if possible.

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If you have the same skills and you have been doing the same job, you won’t have any problems transitioning. Assuming you have some kind of degree in marketing and relative experience you’ll be able to make the transition. Just create your portfolio in a way that highlights your successes on us a product marketer.

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