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When I’m in that situation, I double down on market research to make sure we truly understand the audience and their pain points. Sometimes it’s a positioning issue, sometimes it’s a genuine lack of demand, and sometimes the product just isn’t solving a real problem.
Instead of telling clients “no one wants this,” I focus on data-driven feedback: I share what we’re seeing from customer insights, suggest tweaks to the product or messaging, and explore untapped segments or new use cases. If we still can’t gain traction, I recommend a strategic pivot or even product improvements, always keeping the conversation constructive and solutions-focused. At the end of the day, honesty paired with actionable insights helps everyone move forward.