Dunkin has a collaboration with NATIVE since the beginning of this year, but I was today years old when I found out. This is the last tie-up I imagined, but I guess it's going strong if it's still around. Have any of you purchased from this line? I've always wondered how the participating brands share profit in collabs.. would love a detailed explanation.

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Oh I'd love to smell like Boston Creme

It's usually in exchange for a royalty. The royalty rate can vary (often 5–15%) based on brand strength, negotiation, and product category. I don't know what it is in this case, but some time brands agree to split profits or revenue from the collaboration, after deducting costs like manufacturing, marketing, and distribution. This model is more common when both parties are actively involved in product development and marketing..

Didn't know this existed either. Do they have blueberry cobbler flavored stuff?

Reminding me of the Crumbl and Dove collab. Not sure which one came first now. Haven’t tried either, but think it’s a great match and I’ll be looking next time I’m out! Maybe get to do some side-by-side comparing.

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