I hate when job postings for PMMs have a hyperfocus on creating ICPs… ICPs are not created or defined... they’re researched and understood. PMMs need more emphasis on product. At the end of the day, it is a highly strategic role that focuses on understanding the customer, the product, and how to sell value. But in order to do that, there needs to be a deep working relationship with the product. Does anyone else share this frustration with me?

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This hit really hard and you're so right. I've been applying for SO many PMM roles since moving from experiential marketing to product and wanting to go PMM. The Product lens to approach marketing allows you to take a different stance when it comes to marketing than another marketing role would. There are more feedback loops and metrics from the product side that can help showcase marketing impact with this approach.

There are a lot of issues with job descriptions. Too many places don’t seem to know what they want or are overly focused on things that do serve a purpose, but need to be meshed with other responsibilities.

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