Has anyone ever worked for Interbrand? I’m curious how different it is from brand work at agencies. They talk a lot about commercial impact, is it very business/ numbers driven? Do you need to understand business strategy to work there?

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I have not worked for Interbrand but a few of my coworkers are former interbranders and I can confirm they’re much more business minded and strategy-led than folks from other design agencies. From my understanding, Interbrand is more of a strategy-led business than a creative-led business.

I have also heard they’re not doing well and have laid some of their staff off but ymmv.

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