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What is a go-to-market strategy?
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I have not worked for Interbrand but a few of my coworkers are former interbranders and I can confirm they’re much more business minded and strategy-led than folks from other design agencies. From my understanding, Interbrand is more of a strategy-led business than a creative-led business.
I have also heard they’re not doing well and have laid some of their staff off but ymmv.