How are Strats putting together portfolios these days? Any great success stories? I'm dreading it after being in my role for a long time... would rather do a slides deck than a website but is that acceptable out there?

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I’m wondering the same. I haven’t put one together before, as this was my first strategy gig starting at the bottom.

Also curious as to what is acceptable to put in a strat portfolio? Is it mostly case studies?

I feel like the lack of a portfolio is seriously hurting my chances of getting a new gig (current VML)

slides are fine but if you want examples of website portfolios, i tend to look at vca brandcenter!

Something to consider: portfolios can be polarizing and pigeon hole you in strategy. Any time I’ve sent case videos (for Effies-awarded work), I did not move forward. Every job I’ve landed was based on adapting my resume and interview talking points to what that agency needed. Seeing specific work makes it easy for people to think, “well that’s not the kind of work we’re doing here.” Chances are high that your past work will not be exactly what the new role has on tap.

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