Have any strategists here made the switch to the creative side? I’ve been thinking about exploring copywriting. I enjoy strategy, but sometimes I wish the work felt more tangible and visible. Curious to hear how others have navigated that shift.

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Yes, it’s possible! I took a lot of night classes at SVA and Adhouse to build a portfolio. Once I had that, I started applying to copy/creative gigs, and that eventually led to opportunities.

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