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Perplexity deep research has worked well for me in gathering a lot of sources in one place quickly and then I both read its summary and verify the sources themselves to deliver my own insights. I'll also use it to help simplify more complex details about clients to present to the rest of the team in an easy-to-understand way. But I write all of my own briefs and presentations.
This is the way
Depends on the project…right now I’m using it a lot to sift through immense amounts of information. I would say for this project, I’m in an LLM 85%-90% of the day to get through it all. Though, I don’t imagine this is a typical case. I usually don’t use it much at all unless I need help organizing slides or trying to understand highly specific or complex problems.
I’ve seen strategists using it for briefs and idea generation. That makes me feel gross.
Best thing to use reg gpt is thematic analysis on idi transcripts. Specialized market research LLMs are amazing for sketching cluster / network analysis, engagement scoring vs market impact, persona creation to understand what brands and content matter to customers outside of the brand category