Has anyone made the move from a creative agency to an in-house creative studio at a platform? Doing creative strategy for a TikTok or Snap or Amazon’s Brand Innovation Lab. What do folks think about this kind role? Is there more longevity in it? Or is it limiting in that you become an ecosystem / activation / branded content specialist? It’s ultimately ad sales / partnership strategy with a heavy media lean… but maybe a good way to get your foot in the door at a big tech co?

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Yes I have.

Much better. Pace is demanding due to more b2b and everyone wants a piece of you. But much better than brand side tbh.

I made the jump from creative agency to brand side and I would suggest looking at what drives you. If it's pay then brand side is typically way higher however creative drags, approvals take longer and you'd be surprised how much brand side still uses outside agencies instead of internal.

I made the jump from creative agency to brand side and I would suggest looking at what drives you. If it's pay then brand side is typically way higher however creative drags, approvals take longer and you'd be surprised how much brand side still uses outside agencies instead of internal.

How did you get your foot in the door? I never get interviews at these roles. Maybe I’m applying for the wrong titles

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