I’m seeing a lot of creative strategy roles that require content creation experience. Wouldn’t that be the role of a creative director?

like
Posting as :
works at
You are currently posting as works at

I’d be interested to know why.

My hunch is they’re combining the two because there’s probably less big brand work being done and more quick hits on social that need to feel strategically different under the same platform. Which is still not the right way to go about things, but hey, anything to save a buck!

like

Having hired a bunch of strategists, I can tell you it makes a world of difference when they know how to do the work they’re strategizing.

like

Thank you. I’ve been saying this for years.

So I’m not alone thinking this. I thought so too, but apparently it is becoming more and more of a requirement.

like

I know rightt! This isn’t something we should be doing

They want creators who understand channel and content strategy. Most strategists are ok storytellers so there’s more bang for your buck even if creatives would create better content. Also, half decent content from a strategist is better than AI slopaganda.

like

I think there is some confusion about the “creative strategist” title/role. I stopped using it, as I have seen the job descriptions are basically a performance/paid ads person. (CAN & USA)
Might be different in other countries?

I guess a creative director is someone with a very strong academic background and therefore more expensive. Many content creators these days, people who didn't really study and are more technical than anything. That also explains the cultural decline I guess

Related Posts

Hello, I am currently having 6 years of experience in US Taxation in Partnership(1065) Federal. Currently I am in the position of Assistant manager, I have cracked the interview of a few Big 4 companies.
Whats the Fixed CTC should I ask for?

Hi Guys,
Help needed!!!
I received offer from HCL as a lead consultant, And I need to understand role and responsibilities in general for Lead consultant, if anyone is aware plz help? Is it equivalent to Tech Lead or Associate Manager?

How is the Work & Life Balance and should I expect lot of pressure at J.P Morgan for HR Role?

And what Salary package can I expect with 6 Years of HR Experience ?

like

I'm a baby UX designer and am curious how others landed their first gig? I'm in GA's 6 month program and we haven't developed portfolios, is it possible to get an entry level position with just work samples?

like

Hi Fishes,

Need your valuable suggestion.

How is the profile of T7 Principal consultant in Daimler Trucks Innovation center India (DTICI) and what is the role and responsibilities involve in this position.

Hi everyone,

I am looking for a job switch in the Project management domain.

Please refer to the attachment of my resume.

Any lead, referral and mentorship would mean a lot. I am a quick learner and task driven

Post Photo
like

Any advise on role, security, growth for 12+ yrs experience in SAP ABAP in LTI. Which band and how much CTC ( fixed and variable ) can I expect for the same ?
Current CTC : 20 (F) + 2(V)

like

Want to start going back to leetcode for more exit opp. Getting stumped on very simple questions. Any resources to help with algorithm? My data structure funds should be good enough. TIA!

like

I am looking to get a referral to a Fintech company! Preferably in operations or project management.

like

Would anyone be willing to give me a referral to salesforce?

like

We are hiring for product owner of newly acquired DAP tool for KPMG’s internal digital adoption team. Anyone with experience using WalkMe, WhatFix, EnableNow should apply. Ping me for further details. Also love a referral bonus.KPMG

like

Hello Friends

I am looking for someone in the C-level or at a very high position in the marketing, tech or HR/Talent space for a critique of some materials.

Somewhat urgent and I would be eternally greatful.

Happy Holidays!

likefunny

Can anyone confirm if KPMG India Office In Hyderabad would be open by July last week?
I have joining and need to know if it's opening or Remote work?

like

Hi, can anyone shed light over the online pre screening test at bain for senior knowledge specialist position? Any insights would be helpful.
Thanks

like
like

Anyone ever make the switch from consulting for a life sciences consultancy or boutique to an ops role in a fund investing in payer/provider or healthcare systems?

like

Hi All ,

Any one in Materials & Processes Team preferably pertaining to Composites .

I am a Mechanical engineer with 9 years experience in Tier 2
Airbus Supplier as Quality Engineer .

Six Sigma Green belt certified

Well verse in Glass fibre / Carbon fibre Composites and Honeycomb Core Machining process excellence .

Please Share my post to your hiring Manager as I am desperately looking for a job

Boeing
Collins Aerospace
GKN
Safran
Bell
GE

like

Does anyone have any experience on the transactions and strategy role within EY? Is that a good position

like

Hi All,

Any openings for Documentum Admin at pune location ?

More Posts

McK 🐠 can you work in PEPI practice in any office? Anyone in PEPI in the Midwest offices willing to chat? I’m currently in a T2 firm PE practice.

like

McKinsey & Company Where do you guys buy your work shirts/pants? Are lululemon pants fine? Any suggestions on shirts? McKinsey & Company

like

why am i into my coworker who is engaged lol it needs to stop immediately.

likefunny

How do you deal with a manager / junior partner who is always nitpicking and questioning why you did what you did, or telling you what you did is the wrong way to do things? It’s generally prefaced with them only doing this to help you grow, but has the exact opposite effect on me. And then when you try to explain your POV, you’re tagged as being defensive. Generally ends me with saying I’m sorry. No other partners at the firm have ever raised any concerns on my communications or work product.

like

The hostility on my team is rough. We have a yeller. I walked by her room the other day. She was screaming across the room at a student, "you have to be kind to get kindness." Seriously, those were her words in a loud, berating, angry tone. Our admin has asked that we not report these. We are to talk to the teacher. She has yelled at me and other adults. Admin has to know she treats the kids this way too. One teacher has to work with her door closed to not hear the yelling all day.

like

I think I’m about to get my first experience of getting in trouble with a partner for work that I actually already sent for review and followed up on multiple times (and brought up during calls). Stay tuned… 😑

like

Are there any well-off suburbs around Chicago where there's a significant amount of black or mixed race people? Significant meaning 40-50%+. I've seen a lot of nice black suburbs in southern and eastern cities but less in the midwest. In an interracial relationship and want to get an idea if there are any suburbs where our kids would feel represented or if we'll need to move down south for that.

like

Anyone who laterally transitioned from T2 strategy to MBB, are you glad that you transitioned or regret it? Why?

like

Is there any difference in the interview process (including evaluation) for generalist vs. specialist positions at McKinsey right now?

like

Well there are more people on my floor this weekend

New here. Henloooo

Post Photo
like

Will be getting a 12 week old puppy this weekend. Have been doing a lot of research on how to manage separation anxiety, but curious to see if anyone has any concrete tips (that worked for your pup)?

like
like
likehelpful

How can someone find a job localizing marketing content (taking poorly translated material and fixing it up for US consumers)? I've heard that it's a real job but can't find much information about it

like

Hi,
As of now I got into PIP so does it indirectly means that i will be fired.?

Hi All,

I have 6.5 years of IT work experience in supply chain domain and life science domain. I am looking for a good opportunity in SCM domain as a business analyst/ Product owner/ consultant/ etc.

Note : I am serving notice period and next month 23 nov will be my last working day with TCS.

like

Interviewing with a startup and they’d like me to do a presentation on some of the financial processes I am working/ worked on. What is the best way to present this info that I usually do in excel? Would a PowerPoint deck be the best approach with the info or a google Sheet?

like

Hey Fishes,

Joined LTI recently in P3 band. However not allocated any project. Got a call from the resource management team to relocate, which I rejected upfront as I was promised a role in the location I am posted. It has been over 2 weeks since I am in bench. What shall be the next steps, shall I wait for some days or start looking for other jobs as getting a project looks difficult as there are minimalist responses.

like

What are the various employee benefits that lilly offers?

Additional Posts in Strategy & Planning

Anyone have any good diversity training resources?

like

Anyone have any killer quotes / resources / thoughts for framing the role of a creative brief to a client who has a tendency to get lost in details and soften language?

like

Hi strategists. Has anyone conducted a scenario planning workshop for their clients? If so do you have any recommended exercises or tools or just advice in general? TIA

like

You're seen as a"job hopper" and decide no matter what, you're committing to this new job for at least two years. feeling super dedicated no matter what. Then they start making you do illegal sht.

like

I'm new to marketing and I am not formally educated in it. I have just been learning through experience with the business. I'm supposed to put together a Market report for our sales team to refer to but I have been stuck on what I even include. I have an expensive subscription to a reporting database and I am supposed to translate these technical reports into 20-30 slides. I can't figure out if I am overthinking something simple or lacking some knowledge that people formally learn in school.

like

What value do brand strategy consultancies like Siegel+Gale, Landor, Interbrand, etc bring to the table? Doesn't what ultimately get implemented by ad agencies primarily influence the brand strategy?

At what point do you feel it is necessary to trademark a product or new tagline?

like

Starting to think about making the switch from agency to brand side. Any tips from strategists who have already made the jump? And is there a level at which it makes the most sense (i.e. should I wait until I make Director and then make the switch, or does it not really matter)?

like

Do any of you work at Havas NY? If so, do you like it? How’s the culture?

like

Does anyone have a good lead on where to find research backed customer journeys? Either generic for an industry (like restaurant) or for major players in an industry (like chili's). I am fairly new to planning, and this keeps coming up as something and that would be helpful.
Thank you!

like

Developing an outbound marketing strategy for product marketing teams. Best ESPs specifically for outbound emails? Currently used HubSpot for inbound.

like

If Arya Stark from GOT worked in advertising, she would be a strategist...

like

Anyone work at Instrument’s PDX office? Just applied for the Senior Strategist position. Have both UX and Brand experience. What’s it like to work there? Looking to move back to the PNW!

Any digital engagement strategists on here with app experience? I'm looking for some temp-to-perm candidates. DM me.

like

Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

like

Influencer Marketing remains a black box in the business. In y’all’s opinion; Who are the key players in the influencer space?! Agencies, tech companies and private companies? I want to follow companies who are doing it big and correctly

like

What’s the word on Ace Metrix? Pros, cons? Every tool has them. More and more of my clients are using it... both for creative pre testing and measurement.

How would you define "strategy” in one sentence?

like

Honestly what's your thoughts on brand purpose? I have a concept that I'm presenting this week which is heavily based on a good cause but connected to the brand.

like

What’s the going hourly rate for freelance consulting on Brand Positioning work in San Francisco?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal