Would love to get some input from you all. For competitive audits to look at spend, creative and capture share of voice within a category or comp set, what tools do you use and what hold co or agency do you work for?

For example, do you use media radar for traditional (print, ooh, linear) and local but then use Pathmatics for digital, social etc?

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Posting as :
works at
You are currently posting as works at

I’ve used Pathmatics for digital/Social and Vivix for offline. At least thats what I used until I got laid off lol. Might be newer tools?

It was a Plus Company.

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