Seriously, who watches YouTube shorts? I watch YouTube long form on my TV. Never once have scrolled through shorts. Am I missing something?

like
Posting as :
works at
You are currently posting as works at

I love shorts because I spend a lot of time on YT anyway.

like

A strategic planner should not assume everyone else’s beliefs, habits, or points of view are the same as theirs.

likehelpful

Definitely not - that’s why I’m asking

like

I often get served the ‘short video’ tab and YT shorts thumbnails when using The Googlé.

I’d suggest it’s tied to that in order to pull people in for a quick watch and then deeper dive and long form.

like

I watch those YouTube shorts for political updates and commentary pretty much daily. I hate the fact that on my Android phone I can't accelerate the play speed of Shorts systematically the way I can with a normal YouTube video. Some of the shorts show a little play icon on the bottom that lead to the long form version of the video, and when they do, I click on that to get to the full video and then play that on 1.5X or 2X speed, depending on the speed of speaking.

Some of the shorts are actually long, like 9-10 minutes. For one such creator, she does the videos in the "short" format, but her videos do actually have the speed option button (I haven't figured out why some do and some don't, and if it's a quirk of my phone or Android OS or if it's something in how the creators themselves choose settings when making or publishing those shorts).

I actually listen more than I watch l, as I have a 1.25 hour driving to/from work. That helps me get the lay of the land in terms of the daily chaos and news quickly. I do also play longer videos if I can listen instead of having to see slides or graphics on screen while I'm driving.

Some of the creators are using Tiktok as their primary platform and then reposting those onto YouTube as Shorts without the Tiktok branding. I won't download Tiktok on my phone, so I stick with YouTube.

like

Is this a strategy question?

like

Definitely. Consumer research brother

Isn’t it just an expansion of garbage to lap up? I definitely don’t prioritize seeking them out but since more than half the time I’m on YouTube it’s to binge mindlessly, I definitely click em from time to time. It’s usually Subway Takes

like

Yes many people watch shorts. They are YT’s answer to Tiktok. If you are wondering if you have to consider YT Shorts in your asset mix the answer is yes. They deliver a lot of impressions and are a way to optimize the YT platform.

like

Yeah we have them in our mix. More curious about the behavior - why people would choose shorts over TikTok and reels

like

Related Posts

Any place in the chicagoland area to get soup dumplings that compare to Joe’s Ginger/ Joes Shanghai in NY, i’ve tried Ming Kee and Qing Xiang Yuan. they aren’t even close

like
like

Hi all,i have been taking interviews for my department since the last 3 months.Should the company be paying me for the extra efforts?

like

Advice needed on handing in notice, I recently signed an offer letter and understand the screening process takes 4-6 weeks. I have a month's notice period and have agreed a preliminary start date in Feb.

I was planning on not handing my notice in until the checks had been completed so its all secured (not that I think I will fail any checks), but apparently I need a reference from my current employer not previous ones. Can't really do this without handing in notice can I?

likesmart

How do referrals work?
If I get a referral from someone and I apply, then can I still reach out to a recruiter on LinkedIn expressing interest in the role? And do I let them know that I already applied? I’m sure they get tons of messages so I want to write something that won’t be overlooked. Any advice is appreciated:)

helpful

White watch Wednesday. Loving this look!

Post Photo
like

Arrived just in time for Microbrand Monday - the Direnzo DRZ-04 Mondial!

Post Photo
like
like

Hi Guys, I am 5.5 years Java Developer and I have offer from JPMorgan Chase and Walmart .

Jpmc: 50% on current fixed + jpmc benefits Walmrat: 50% on current fixed + yearly bonus + stocks.

Please help me choose which will be better, mainly looking for brand value, work life balance and yearly hikes.

like

One of the worst parental insurance plans. 30% co-pay and that too on such high premium.

like

wrong to be irritated when ppl who aren’t your boss/relatively jr just come sit next to your desk while you’re working & start talking/asking you shit? know it’s open plan but maybe check if i’m free

like

Already spoke with a partner who wanted something done this morning for him to review and then we discuss again. Sent it to him about 4 hours ago. Should take him half an hour to review max. At what point can I check in with him to see when we can catch up so I’m not waiting in the office all day?

like

I was told a position is expected to return to the hybrid mode and not 100% remote eligible. Has anyone successfully negotiated a role labeled this way to become fully remote?

like

Leaving a senior position for ACD after only a few months on the job. On a scale of 1-crying ceo how much will my current agency hate me?

like

Is there any industry recognition for poc creatives the way adage and others recognize creatives?

like

How many days in a row can you wear the same outfit in a week. Note: This isn't re-wearing. It's having several of the same shirt and an effective laundry schedule.

like

Calling all San Francisco Bay Area folks! We are looking for software engineers. Can be full stack, front end, back end. Need to have a minimum of 6 years experience. This is for Unify Consulting. We work with many Fortune 500 companies: Activision Blizzard, Meta, Google, Twitter, Salesforce & much more. Let’s connect!

like

We are looking for Search Language Specialists - Manual Software Testing for our Team.

Requirements :
Primary language proficiency (Read/write/Speak) as Native speaker : Marathi & Bengali (Mandate)

Work Location: Bangalore

Work Type : Hybrid

Degree : IT/Technical Degree

SoftSkills : 
Good Communication skills and willingness to work on internationalisation Localization and Translation query.

Good Team Player.

Experience : 3 years

like

How long do you work at new firm before you boomerang back to your old firm ? Let’s assume the plan is to go back to previous employer with a better pay and title

helpful

Additional Posts in Strategy & Planning

Anyone have any killer quotes / resources / thoughts for framing the role of a creative brief to a client who has a tendency to get lost in details and soften language?

like

Potential employer wants to me to write a POV for a brand, is there a specific framework you’d use or specific length?

like

Is associate and junior the same? If not, what's the difference?

like

If Arya Stark from GOT worked in advertising, she would be a strategist...

like

Anyone have a recommendation for a research firm that specializes in teen recruitment for focus groups? Don’t need full service offering, just the recruit. Appreciate any help.

like

What is a go-to-market strategy?

funnylike

Anyone work at Instrument’s PDX office? Just applied for the Senior Strategist position. Have both UX and Brand experience. What’s it like to work there? Looking to move back to the PNW!

Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

like

Best fine print in RFP history: The number of bidders is less than 2.

likefunny

Salary range for a Strategist (mid level) in NYC?

like

Has anyone ever worked with Mark Pollard or Julian Cole? Are they as great as they seem?

likefunny

Can anyone recommend a good headhunter that has experience in placing agency strategists on the client side (not just agency only)?

likehelpful

I’m honestly tired of being at an agency and not feeling as fulfilled as I used with strategy as a career. Have anyone here make a career change? if so, what other jobs out there - outside of agencies and client side - can you apply what you know as a strategist? Curious if anyone has done it and has some advice.

like

Thinking of switching to marketing at a non profit or university comms role. Any skills I need to get under@my belt before starting to apply or do you think there’s enough overlap to just learn on the job (quietly) thank you :)

like

What brands are you really into at the moment? Would be great to think about and be inspired by those doing a great job!

Thoughts on VCCP London for strategy?

like

You're seen as a"job hopper" and decide no matter what, you're committing to this new job for at least two years. feeling super dedicated no matter what. Then they start making you do illegal sht.

like

Any good examples of mid-level resumes?

like

Has anyone worked at a smaller branding agency? Would love to switch from big agency to actually creating brands but not sure how to start there.

like

If some of the key creative leaders in your agency are actively advocating against recommending our clients take action for George Floyd or Black Lives Matter, what would you recommend doing?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal