Brand Attributes vs Behavior Principles

Has anyone developed brand attributes (or whatever you might call the traits most true to a brand) and then come up with a different layer of “brand behavior principles” that are more instructive for how creative and other brand actions should show up in the world? If so, how did you think about the relationship between the two? Any good frameworks/examples that illustrated or defined these two buckets? TIA!

Connections and comms strategy are changing with the industry. Where do you bring the most value to teams and clients today, and where / how do you see that evolving ?

Anyone interested in group conversation and prepration for Java 8, microservices, spring mvc and boot? Interview preparation basically.

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You’re given 5 minutes where your dog can speak/understand English. What would you say to him/her?

Hey guys, how much will be the salary range for a Environmental Engineer with less than 5 years experience.

Can we say that we already have an offer in the other company interviews?

I regret not applying to Harvard. I never thought I’d get into a top school and then got into wharton with a 100k fellowship - which changed my entire perspective. It sucks thinking “what if…”. I just didn’t have the confidence and thought wharton was a reach so why bother with H/S 🙃 hope this inspires someone to just shoot their shot - you never know

What are my chances of getting into APM programs at companies like Meta and Uber as a student from a non-CS background and little experience?

Currently working on my MS Finance degree, graduating in December. Working on my resume and was wondering if I should include a projects section (which would be projects/assignments from classes)?

I don’t have much experience as I went into grad school right after undergrad (graduated December 2021).

First profitable NFT collection purchase with Bad Bromatoes - seeing the value of launching on Solana. Little to no transaction fees have made all the difference.

Bought 11 of them for 1.1 SOL, have sold 5 for 3 SOL so far and still have all the rarest ones left

Which would you rather have on your resume: 4 years in the Trump administration, or a 4 year gap?

Bench ka Kya system hain bhailog capgemini mein?

I find it really hard to eat healthy when I'm on site...especially when the majority of my lunches are quick ones spent at the desk. How do you handle eating well when there's no time to think about anything but work during the day??

Does anyone have a good lead on where to find research backed customer journeys? Either generic for an industry (like restaurant) or for major players in an industry (like chili's). I am fairly new to planning, and this keeps coming up as something and that would be helpful.
Thank you!

Best fine print in RFP history: The number of bidders is less than 2.

Starting to think about making the switch from agency to brand side. Any tips from strategists who have already made the jump? And is there a level at which it makes the most sense (i.e. should I wait until I make Director and then make the switch, or does it not really matter)?

What’s the word on Ace Metrix? Pros, cons? Every tool has them. More and more of my clients are using it... both for creative pre testing and measurement.

If some of the key creative leaders in your agency are actively advocating against recommending our clients take action for George Floyd or Black Lives Matter, what would you recommend doing?

Have any strategists made the move over to consulting or client-side as a brand manager? Curious about your experience/why you made the move...

Thinking of switching to marketing at a non profit or university comms role. Any skills I need to get under@my belt before starting to apply or do you think there’s enough overlap to just learn on the job (quietly) thank you :)

Hi strategists. Has anyone conducted a scenario planning workshop for their clients? If so do you have any recommended exercises or tools or just advice in general? TIA

You're seen as a"job hopper" and decide no matter what, you're committing to this new job for at least two years. feeling super dedicated no matter what. Then they start making you do illegal sht.

Has anyone ever worked with Mark Pollard or Julian Cole? Are they as great as they seem?

Anyone have any killer quotes / resources / thoughts for framing the role of a creative brief to a client who has a tendency to get lost in details and soften language?

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What value do brand strategy consultancies like Siegel+Gale, Landor, Interbrand, etc bring to the table? Doesn't what ultimately get implemented by ad agencies primarily influence the brand strategy?

Influencer Marketing remains a black box in the business. In y’all’s opinion; Who are the key players in the influencer space?! Agencies, tech companies and private companies? I want to follow companies who are doing it big and correctly

Salary range for a Strategist (mid level) in NYC?

Wondering if anyone has a good example of a brand that originally sold a commodity/mass food and successfully introduced a premium/luxury line, under the same brand name. Kicker is the brand has to have started as mass then gone upmarket, nor vice versa.

Is associate and junior the same? If not, what's the difference?

Anyone have any good diversity training resources?