30 second storytelling is a lost art and a failure on the part of agencies. Every 60, 90, 2 minute “film” that get pushed out for ad people before the game is shown as unrecognizable cutdown slop to every other American watching on TV. It’s indulgent and it’s lazy. And it’s why every year is the new worst year ever or Super Bowl advertising.

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100%. Some of these spots in longer form were half decent. The 2 minute Instagram spot was pretty funny. Then I saw the version in the superbowl and it was terrible. Not sure why agencies do this. Just write a good :30.

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100%. Go on…

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Totally agree. Huge pet peeve of mine. Advertising jail for all of those teams.

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