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Yes we can.
#S386 #PassS386

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Cast a wide net and contact everyone you know. Check Linked In regularly. Join networking groups. Read the trades. Keep track of who’s winning accounts. And be sure to take time for yourself
Freelance. Take some of your older experience off your resumé (show 15 years max.) Remove graduating year from your education.
And sigh, be prepared to potentially take a pay cut.
I took a bit of one but I am SO much happier I don’t care.
This happened to me. I reached out to my network, which is pretty big. Coworkers who I worked with for years will read the message but won’t reply. The few that do reply tell me that things are slow, or that they just had layoffs. Or, if everything is good, they say “Would be great to work together again! Mention my name to So-and-so the Recruiter.” So then I message So-and-so, then I get absolutely nothing in response, despite that person accepting my LinkedIn request. Then a week later, I’ll see job postings on LinkedIn for the exact role I’m looking for at all those exact same agencies.
It was never this hard a few years back. I’m pulling my hair out.
Consider freelance. It can be either a good livelihood, if you’re good at hustling, or at least it can be a good way in to enter an agency FT through the backdoor.
Go client side. I'm 52, went client side last September. Took a good size pay cut, but in all other ways, it is far greater than being at digital agencies, which is where the bulk of my prior career had been spent. Your sanity will thank you.
The agency world is ageist. So the older you are, less likely for you to get back in. If it works, it will be because you have a sponsor pulling for you. The in-house client roles are plentiful, and less ageist.
I’m 48 and have been freelancing at my new gig for over a month. If I didn’t look young for my age, I probably wouldn’t have gotten the gig. People flipped their shit when they found out how old I was. Oh, and it’s not like I have any recent ad awards...I’ve been in DM and loyalty for too long
I was worried that I might be on the outside looking in, but spending a few months polishing my book really helped
On the plus side, because of my experience, they put me in charge of an account after only 2 weeks on the job. Mind you, this gig is more fun than any of the crappy shit I’ve worked on the past 10 years
So, update your portfolio. Troll LinkedIn, Indeed and WNW. Reach out to your network. Friends will let you know when they hear about freelance stuff.
Loyalty? Me too. Hi.
Start reconnecting with all of the people you have enjoyed working with and let them know you got laid off and are looking for new opportunities and have newfound free time to catch up for a coffee, tea or a stroll through whatever neighborhood they work in. Learn something new, do something you didn't have time for when you were working and balance that with the job hunt.
Work your network. That’s your advantage. You know a lot of people. Reach out to them. They’ll be the ones who get you a job.
pharma!
Hit up you former clients.