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My gf is an AM @ Google right now. She's ex agency as well. Asked for her to answer this in a tweet or less: "You wear multiple hats, making sure that everything is running smoothly, while being a good trusted partner for your client. Need to strategize with them across different media channels to help them achieve their business goals."
I’m not an AM, but they are the hardest working and one of the best things about Google. They keep the day to day business going, they are client and agency facing, they know the ins and outs of the products, and help implement and manage many campaigns in partnership with the agencies. Which vertical you’re in can have a huge impact. Some teams work across multiple clients, others focus on a single client (function of budget). Some teams are more performance focused and some more brand.
Thank you both!