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A lot of PR people do integrated and versatile work that is extremely intricate and includes creative. Also, they’re good diplomats. I’d say it depends on the work they’ve previously done.
Agree with this! I went PR to ad account side and have been pleasantly surprised by how my skill sets have transferred.
Unless the PR account person understands how much the role differs from an ad account person and understands how different the ways of working with the team is.
Agree. Wouldn’t hire in someone from ad. They will be bored and feel limited. Account plays a very different role in PR.