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Yeah it feels wrong to tell such a heartwarming human story about a de-humanizing product.
They want us to replace our friends with AI. Further de-socializing our society.
Coach
Creatives without kids will throw a “child grows up too fast” story on anything and think it pulls at the heartstrings. As a parent, I thought it was reaching. Made no sense how it tied to the product.
I know the people that made this. They were tasked with trying to humanize Gemini after the Olympics disaster. Did they make a lovely ad this go around? Yes they did. Do I think the loveliness actually tied into Gemini as a product? Nope. Can we take this one step further and ask why he needed to be having this ‘conversation’ with Gemini at all? I think they’re hoping we don’t ask that.
Didn’t love it. Didn’t hate it. It was ok.
Every year they try and fail to replicate this ttps://www.youtube.com/watch?v=PW6SocCjTMM
https://www.youtube.com/watch?v=PW6SocCjTMM
Well they gotta stop chasin’ the dragon