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There’s lots of information on the internet about how to handle this.
My suggestions:
- I wouldn’t accept a case study related to their current business. It should be something broad / conceptual, or in another industry. A case study about their current business is free work.
- outline all the information, even the “obvious” stuff. Restate the prompt, the user personas, the assumptions, the KPI’s, etc…
- be ready for curveballs to be thrown your way when you present it. A change in assumptions, a change in user personas, etc…
Yes I hate it when they give you a real problem. Don’t work for free
Mentor
This is your chance to stand out from the other candidates. Everyone will be listening to you for the first few mins only, so make the opening of the presentation strong. Use AI to prep up.
Just completed a case study + presentation last week and got my offer this week. The case study will usually highlight key points to cover. Some tips:
- Use AI to suggest an effective slide sequence, brainstorm strategic roadmapping and tradeoffs, and tailor speaker notes to your audience’s specific titles. I used it to grade my presentation against the prompt for feedback as well. I prefer Claude for strategic thinking.
- Tie the problem to key personas, customer impact, and business impact via OKRs. List your assumptions and key data you’d want to verify your hypotheses.
- Communicate your thinking process, and with visuals if you can. More than anything, the purpose of these case studies is to showcase how you think through problems.
- Be prepared to be interrupted with questions. Again, you can use AI to ask what questions might be asked based on the prompt/audience’s titles.
- If you can, do a practice run with a friend. Are they able to follow your logic? Do they feel like you addressed the prompts?
Update: Got the job. Spent ~15 hours preparing and I’m guessing, I blew the other candidate out of the water….