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Do external research first. later review company values and
research the interviewers. Research the team. Try to familiarize yourself with company products, services or platforms. Prepare personal case studies.
Agree with what Developer 1 said. What I’ll add is that a product craft interview is going to have you walk through how you either do 0 - 1 product dev’t. (Discovery > definition > delivery) and / or there will be a case format with a contextual problem to solve. So do what Developer 1 said in addition to making sure you have simple frameworks you can apply to walk the interviewer through your thought process.
I actually hadn't heard of this before, super interesting. So it's basically starting from scratch on product dev?