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Rising Star
I will name my first child Birthanidea and raise it start to finish
Rising Star
What does start to finish mean? Even if you're on the project the whole way the idea will probably be barely recognizable as yours by the end.
That’s how a lot of places run. In my experience, copy gets brought in once the “big idea” is already sold. I’ve only been able to own ideas start to finish when I’ve worked with smaller clients or on pitches where the hierarchy is looser. It might be a shop/leadership thing more than “just the system.”