Any copywriters here who had the chance to birth an idea from start to finish? Better yet, any copy folks who got to conceptualize any Super Bowl spots? I'm curious because my experience is that I just get to put words and thoughts into ideas that come my way from seniors on the team. I want to change that, but I'm not sure if this is just how the system runs.

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I will name my first child Birthanidea and raise it start to finish

What does start to finish mean? Even if you're on the project the whole way the idea will probably be barely recognizable as yours by the end.

That’s how a lot of places run. In my experience, copy gets brought in once the “big idea” is already sold. I’ve only been able to own ideas start to finish when I’ve worked with smaller clients or on pitches where the hierarchy is looser. It might be a shop/leadership thing more than “just the system.”

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