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I almost always charge per project. My estimates are based on the total hours it will take me x a healthy rate + 20% for profit and overages. Clients never see the hourly rate. I have one client that gives me a good amount of ongoing work which is hourly ($150/$180 depending upon the task) but that’s the exception not the rule. I also have a friends and family rate of $100-$125/hour for quick favors.
Per hour - scoping number of hours required per project for final budget.
What's a the range for per hour? Director level? TIA.
I’ve done both.
I think if you’re freelancing with an agency they normally prefer an hourly/day rate. Most regular clients like a set project cost or monthly retainer.
My rate for longer term projects is $125 and shorter is $150-165