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I personally write my own cold calling script. I then wait for the right time to call. Oh and I never start my cold calls with a sales pitch of some kind. One thing I always remind myself is to understand that cold calls are a dialogue not a monologue.
Pro
Active listening is something I always mention when people are selling. A lot of the time sales people will spend so much time pitching the product/ company that they don’t truly understand that particular customers need at the end of the call. The more discovery questions you ask, the more you listen, it makes calls feel so much more natural.
I agree. It has to be a conversation rather than a presentation. Active listening is key when it comes to cold calls.