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Agreed
Yup, it’s invasive and creepy. Feels like the first step in a problematic trend.
Personally, there’s been a few times where I see an ad and I’m like “woah cool, I kinda want this” and I’ll save it for another time when I’m looking to buy stuff. But for the most part I’m tired of seeing the same ads everywhere. If I didn’t buy the product yet after months, I probably won’t buy it in the future. It seems like we’re experiencing the testing phases and it’s troublesome, it’s causing a lot of people to delete their accounts too. I can see it snowballing and stripping the last bits of humanity out of ads bc it’s turning everything into analytics.
Saw something on an uplifting subreddit the other day. A user reached out to mods saying they’re a recovering alcoholic and they asked for help with removing beer/liquor ads from their feed. A bunch of users awarded the post with something that stops all ads for a few months. I think alcohol brands need to take things like this into account.
Companies using third party data never considered ethical practices from the start, and a bunch of brands are following the trend. I hope there’s a way to close Pandora’s box or at least put some red tape up. They’re losing users’ trust and users in the process.
Isn't access to this kind of data going to be limited with more restrictions on cookies? What's happening there? I wonder how programmatic is going to respond.
What’s a ‘big data campaign’? Could you share an example?
-Sending personalized emails based on search history for products of your office location.
-I have had access to keyboard key log data to look for keywords of other products to then send those folks banners and social ads.
We know everything people are doing online and in some cases on their device. Feels like there is no line of privacy right now.
Yup. As a consumer it drives me nuts. I know I left shit in my cart or I looked up flights to Montenegro, but I want to be left alone!
The shit you see working at a media company? Sheesh.
And yet, the data shows that about 81% of consumers are somewhat/very unlikely to pay for ad-free content…not when every streamer is tacking on $12 or more per month for the privilege. They go for free more than private.