Anyone else notice how clients keep getting younger but their expectations keep skyrocketing? My new 30-something clients want 24/7 responsiveness, detailed quarterly plans, a full tech dashboard, and discounted fees... basically concierge service on a budget. I want to serve them well, but at some point, the economics stop making sense. How do you balance modern client expectations without burning out or slashing profitability?

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You need to set the guardrails and decide what you want to live with. Any one of those demands is extraordinary, and I personally wouldn't do unless they were friends, family members, or long-term clients. The 24/7 responsiveness is an absolute non-starter for anyone. The discounted fees are preserved only for some friends, family, special financial situations, and people whose assets qualify them for breaks.

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You run your practice and you set the parameters. If those clients don’t fall into the parameters you set, and they aren’t worth an exception, then drop them. If they are this needy now with only $50k to invest, imagine how needy they will be once they have a million to invest.

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How much does your service cost them in absolute dollar terms?

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