Anyone here have a Masters in Advertising, Marketing or PR?

Have you found it to open doors for you or meaningfully enhance your career?
If not you, someone you know?

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The only people I know with a "masters in advertising" are VCU students.

And, IMO, the program, not the degree is what helps them land jobs. The only one I can see the MA degree working extra hard for are the accounts people should they want to be more corporate and want to get to a CMO level. But even in that case, an executive MBA would be more effective than their MA in Comms (I forget what degree Brandcenter gets).

likehelpful

Correct. The program got us jobs. The degree is a retirement plan that gets us tenure faster if we teach at uni.

like

If you want to work abroad, like in the netherlands as a highly skilled migrant and are under 30, they require an "equivalent HBO degree" to approve sponsorship and tax benefits from the 30% ruling. So in my case the degree did help a ton. Someone else couldn't get the 30% ruling since theirs was an arts MA degree vs a business MS like mine

likehelpful

Woah this is so cool!
Over 30 but thank you for this!

I have a MS in IMC from Northwestern. It helped me a bit, I had an understanding of media strategy. It definitely helped me get a foot in the door at Publicis, the TA recruiter straight up told me, “We love people from your program.”

smarthelpful

Got the ma from UT, the portfolio and the network helped a ton, the degree itself didn't do anything.

helpful

Just had an internship at a small agency before, book got way better after the program and got way better internships

helpful

IMO it has value, maybe, if you’re transitioning from another industry. But I’ve been in this industry for close to 15 years and my managers and leaders have very rarely held graduate degrees. Maybe 2 out of 40-50 people.

I’m certain it holds value from a knowledge perspective, but from the agency side, it’s not a prerequisite for advancement.

helpful

I had a creative partner who had an MA from UT Austin. I think it was as a career pivot after having a BA in something science based.
I barely graduated when I got my BA, which nobody has ever asked me about. So, I’m gonna say that in my experience it’s kinda useless, unless you’re entering the industry from an outside field.

helpful

Yes, I have both undergrad and graduate degrees in media communications and the latter affords me the opportunity to apply for some higher-level roles where it is required or preferred. I was just trying to hold off student loan payments by going to grad school part time, but glad I did.

helpful

Yes I do have my masters in advertising. I used tuition reimbursement at an old agency to help pay for some of it, and then I went to HR and asked for an increase when I got it. And they did give me more money. I mostly got it to teach classes at a local university where they require a masters to teach. Most accredited universities require a minimum of a masters to teach classes, unless you’re just an adjunct. Adjuncts make a little less.

helpful

I guess if you wanna teach 🤷‍♂️

Yes as an adjunct only

I like folks with a Masters in philosophy or architecture. I almost exclusively hire these qualified individuals who can quote tomes to sell milk.

I have a master's, but I would not have done it as a creative. As a career switcher who wanted to switch into Advertising it was an easy choice.

The only people I know with masters in advertising are pretty bad at advertising lol. I think it opened doors for them early on but they got screwed starting "ahead" with no time to learn the basics of their roles.

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