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They’re asking that of a VP???
Director
Not a standard thing. I’ve done an assignment once when I was moving mid-career into agency not within Publicis. But can’t blame them in those cases. In other cases I’ve offered to go through past work, brand redacted, to show them how I think, my frameworks. Usually that’s reassuring enough.
The ask could be because a predecessor majorly disappointed and they don’t want to make another mistake.
Why not just provide a couple of cases?
Thats weird i never had that with them before. Which publicis agency?
Media and Leo, both.
The interview process I experienced with them was seamless and easy and they didn’t ask anything like that of me
There’s been a lot of personnel changes recently. The decision to include or not include an ask like this usually comes from the hiring manager, not the agency. The fact that you were asked to do this speaks volumes to why you absolutely should not join that team.