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After many successful years in the agency world (big, medium and small shops), I moved from GCD(CW) at a holding company shop to CD/Head of Creative at a small 7-person production company/creative agency.
We produce a TON of content, mostly docu-style b2b and social posts. Most of it is not portfolio worthy. I helped reel in some new biz for a local brand, I wrote and directed the spots, I also wrote the strategy, designed the on-screen graphics, built the budget, organized the crew, and was the art department. These are the first commercials my company has done, and their first brand campaign work.
The good:
I’m writing and directing.
I’m doing things I never would have done at an agency (like budgeting, producing, directing)
I’m directly involved in the success of a small business, not a holding company.
I now understand what it takes to run a business.
No agency politics.
I think/hope this gives me longevity that staying in an agency won’t.
The bad:
I’m doing everything.
I’m juggling 24 live projects right now-a mix of hands-on and oversight.
I’m working 50-60 hours a week regularly.
Higher stress than the ad world.
Most of the work is mediocre. Most clients are not interested in high-concept ideas. And if they are, they don’t have the budget to do it right.
Speed and client happiness are valued over creativity by the company owner.
Pay is less than an agency gig.
This is my situation. I was an ad guy. I didn’t go to film school, but I’m doing it. That was always my plan. I see this as a step to something better. It’s been about a year and I’m currently talking to production companies and small agencies about what’s next for me.
If you’re interested in a switch to production, do your research. Pick the places you’d like to work and the work you’d like to make. Then figure out what it will take to get there. Talk to people there. Those places might be 2-3 jobs away. Have a plan.
Keep in mind that your agency experience has little value to most production companies and you’ll have to pay some dues to make it. Life is a LOT tougher on the production side.
Good luck out there.
I did the opposite. It sounds insane but agency life is much more stable lol. Production is mostly contracting/freelancing. It’s all project-based for the most part so it’s super hard for them to keep a lot of full-time staff (and provide insurance). It also depends on whether you’re doing ads, movies, TV, or a mix of everything. SAG can help but thats a whole thing if you go that route and it takes forever. Unless you have connects and enough proof of work it’s also likely going to take a while to pivot — especially without a specific skill like color, audio, animation, etc.
@ Art Director 1 is correct. If you think agency life is a full court hustle, wait until you experience production company life…
How much longer will production companies be around in this word of AI? 😭
What are some examples of production agencies?