Anyone using the ACS yet? Tv, Digital or RADIO? I almost used the radio but client was too scared to switch since it’s new and unknown.

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Yes. Started using it 1st day it went into effect. Can really save $ depending on media needs. Have to calculate both ACS and traditional to see what makes sense. We have used it several times for TV and Digital. Haven’t used radio yet.

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Really depends on if you can get ahead of the media buy info and what the anticipated reuse will be... which is sometimes a challenge at the early stages of the process.

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