In-House Creatives

Are in-house gigs the future? I see more companies pulling creative in and doing good work.

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Feels like that is an increasing trend. Read an article the other day saying 78% of members of the Association of National Advertisers have some form of an in-house agency. Sharp upward swing from the last report done in 2013 which at that time, just 58 percent of 203 marketers reported an in-house team...

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Thanks

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Yes

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