Life insurance sales

Anyone have life insurance marketing ideas that has worked for them? (E.g. direct mail, events, groups, etc.)

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works at

Police and Fire. Usually severely under insured. Call up the PD or FD and ask the watch commander if I could speak to the guys at roll call for 3 minutes. Introduce myself, pass out cards, give my website, ask what would their family do if the next call they went on was their last. Cost pretty close to zero.

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Just casually mentioning that I sell it and people with kids go " how much does that cost?"

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