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I'd say it depends on the business and the competency of whomever is running the accounting process. If it is being run by someone with limited background in accounting/bookkeeping, best to stick with box software (like QB) that has numerous failsafes and protections that you can't go around. I've worked for small businesses that run SAGE software because it had better reporting abilities and tools they found useful, but it is also less beginner friendly.
I like Sage Intacct but some of the drill down capabilities stink. Netsuite is super flexible and user friendly
I’ve seen a lot more Xero users lately but QBO still seems to be dominant.
Depends on how you define "small" (or how small your thinking is).
Start-up to $25M, it's prolly QB, except for those in industries with specialized needs (Yardi for real estate, for example).
Over $25M, the dominant platform is NetSuite.
Over $250M, I think Workday is inching ahead - but they're certainly not dominant.
Over $1B, it's still Oracle and (especially in mfg) SAP.
$11M here, we're outgrowing QB FAST and looking into alternatives.
QB is still dominant
Most of the companies I've applied to list quickbooks in the job ad
I’m looking for a job and avoiding quick books like the plague. Any clients I have see. Using it always have tons of problems. But that’s just my experience.