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Nope. Believe it or not, Creative Directors are perfectly capable of judging the merit of an idea on their own. Don’t stress about student awards. Just focus on doing your best work.
McCann is also a horrible place to work at
my opinion is totally opposite from professional awards: student award shows are great. but not because of the award itself.
student award shows are usually competitions. so, they light a fire under students’ asses to get their portfolio piece built to a higher standard.
it’s always all about the book. i couldn’t care less about the hardware.
Yes they are very important. As a former Miami grad who had none trust me. A lot of your peers will have a bunch and it can seem odd if you don’t. Awards are “quantitive” way to determine your worth and therefore hire ability.
As far as the ones that are important same as real life
Cannes>One Show> DA&D
future lion? Mmm... They only accept digital works that show only innovative technologies instead of the concept.
It depends on the agency and person hiring. But awards mean nothing to me when I’m vetting candidates. It’s all about the work and personality
If you’re an international, then they’re really important. Gotta get that O-1!
My partners have been international students, and I feel that they are under different pressure than U.S. citizens. I love working with my international partners, and if our work is good to help them get an O-1 visa, then I'm happy for them.
I’m sure those running MAS tell you they do, as that is the lie they spewed when I went there. The truth is, they don’t. What matters more is raw talent, being able to work on a team, and being a good person.
MAS is crap.
Plenty of shit work wins awards...
It matters to recruiters. But any CD worth their salt looks past the awards at the work. A lot of student award shows are poorly judged anyway.
A lot of the best student books (especially VCU) have no awards. Just a lot of craft and usually a great side project.
Certain agencies still value awards. If you’re interested in a particular shop, go on LinkedIn and look at all the Juniors books. They’ll definitely tout their awards if they have them. If most of them have a number of awards (the ones that matter), then the agency cares about awards...if not, well...you know.
Nope. Student awards are as important as your high school GPA. And the student stuff always comes last in the actual judging, too - so a lot of judges are fried by the time they look at the student stuff. When I was in ad school I had this vision of CDs eagerly scanning student awards to discover their next prodigy - but really, no one cares.
My question is... can you do a kick a$$ job with or without an award? Are you willing to be a team player who’d work nights and weekends to win a pitch? Can you give 150% at 2a when all you had for dinner was a beef jerky and a hot pocket? If so, awards don’t matter, having passion and a determination to do great creative work is all you need and will shine brighter than any award.
Loving the sweatshop attitude! 🤦🏻♂️
Yes. I wish I would have paid more attention to them.
Might not help, but they never hurt. Go out for them but don’t let not having any stop you.
Awards are good if nothing else just to get noticed. It’s a good way to get your name out there and a foot in the door. If you have one good piece though and everything else in your book is mediocre it doesn’t do much
If your works show the good concept, hustle and nice executions, awards would be helpful a little.
It doesn’t matter and wherever you go they abuse juniors awards or not. Agencies don’t care
How good u were in school ...