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@ACD3 — I’m still waiting for the Pepsi Kendall Jenner case study. 1.2 million impressions, $23 million in earned media...
Wait - an agency did this? I thought it was just a bunch of video game playing weirdos 😂
Either way, colossal backfire
TL:DR an app that offers to help online female gamers who are being bullied to have a "bullyhunter" enter their game and kill the bully... Except it was all fake... And wouldnt work because that's not how online video games fucking work. But they still posted a live stream showing the app in action (FAKE). Spouted statistics that supported their cause (FAKE). And used a host who has anproben history of making homophobic, bullying remarks to other gamers.
There. I tried. But there is so much more.
If they do, they may still win, given how disconnected the ad world is from reality.
They can still put together a great case study. Hahaha.
Sat here for about 45 min trying to type up a tldr for you, and it's imfuckingpossible. Here's a little bit of the fall out to entice you to read the article I shared:
Wait, so FCB isn’t entering it in Cannes? 😂
@AD2 - the most vocal spokesperson for anti-bullying group Bully Hunters has a long history of cyberbullying and using homophobic slurs. They tried to pass off a scripted show as live, and almost everybody involved has completely disavowed the whole thing.
Holy train wreck.
https://youtu.be/Wpojm2hFunM
💩
need tldr, stat - pls help ⚠🆘🆘⚠
What is it?
Yeesh, a 40 minute video?
What’s the tl;dr version of this?
https://cybersport.com/post/bully-hunters-explained
Tone deaf in so many ways.
I'm a gamer... this could've easily avoided by fact checking and testing within the consumer demographic. Research would've shown them this was an inevitable #EpicFail before it even started. I hope they learn to do some recon before executing a mission smh...