Thoughts on FCB'S "Bullyhunters" dumpster fire?

like
Posting as :
works at
You are currently posting as works at

@ACD3 — I’m still waiting for the Pepsi Kendall Jenner case study. 1.2 million impressions, $23 million in earned media...

funnylike

Wait - an agency did this? I thought it was just a bunch of video game playing weirdos 😂

Either way, colossal backfire

likefunny


TL:DR an app that offers to help online female gamers who are being bullied to have a "bullyhunter" enter their game and kill the bully... Except it was all fake... And wouldnt work because that's not how online video games fucking work. But they still posted a live stream showing the app in action (FAKE). Spouted statistics that supported their cause (FAKE). And used a host who has anproben history of making homophobic, bullying remarks to other gamers.

There. I tried. But there is so much more.

likehelpful

If they do, they may still win, given how disconnected the ad world is from reality.

likeuplifting

They can still put together a great case study. Hahaha.

funnylike

Sat here for about 45 min trying to type up a tldr for you, and it's imfuckingpossible. Here's a little bit of the fall out to entice you to read the article I shared:

Post Photo
likehelpful

Wait, so FCB isn’t entering it in Cannes? 😂

funnylike

@AD2 - the most vocal spokesperson for anti-bullying group Bully Hunters has a long history of cyberbullying and using homophobic slurs. They tried to pass off a scripted show as live, and almost everybody involved has completely disavowed the whole thing.

likehelpful

💩

like

need tldr, stat - pls help ⚠🆘🆘⚠

helpful

What is it?

Yeesh, a 40 minute video?
What’s the tl;dr version of this?

Tone deaf in so many ways.

I'm a gamer... this could've easily avoided by fact checking and testing within the consumer demographic. Research would've shown them this was an inevitable #EpicFail before it even started. I hope they learn to do some recon before executing a mission smh...

Related Posts

Hello. I currently work at Cigna (specifically express scripts PBM). I am looking to move to a similar company working in operations/ product management roles. Does anyone have open positions or suggests on which companies to apply to?

like

Getting creative with pots for these pilea pups. Takeaway sauce cups with a few holes cut at the bottom work perfectly! 🌱

Post Photo
like

Any copywriters out there looking for an agency or a partner?

Trying to find the average salary and progression for a Director in Pharmaceutical Medical Affairs

like

If anyone wants me to send their resume to a hiring manager at AB, I’ll be happy to refer you.

like

Does anyone have a POC at TikTok regarding gaining access to their self-serve paid Ads platform? Anyone having trouble gaining access to it?

like

Are there cooldown periods for non tech roles?
Like if you want to apply to another non tech role in a different team (after getting dinged in the on sites), do you have to wait?

like

Curious what a big law lateral (4th year) signing bonus may be? If I get an offer, this will be my first big law job, so I have nothing to compare it to.

like

Should whoever came up with the hashtag BabyNut be fired?

likefunny

What are the best resources for learning about the types of stories that each of the top MBA schools’ admissions committees most like to see?

like

What’s the biggest marketing blunder you’ve seen a company commit?

likesmarthelpfulfunnyuplifting

Working for a senior who is beyond horrible. She talks to you like you’re stupid and makes it sound like you’re absolutely terrible at what you’re doing. She’s made 5 other associates cry during her 5 year career. Got someone fired and made another person quit. It’s known around the office that she can no longer have a female associate, because she talks down to females more than she does males. I came along and thought I could deal with it but she literally makes me want to not log on tomorrow.

like

Hello recruiters, happy Monday!

I want to know why recruiters ask me in an interview if I am looking at other opportunities, or if I am interviewing at other companies. If I say yes they will ask at what stage I am.

I just want to know the reason behind it and if there is a right answer to this question!

like

Which are best companies to work as Mulesoft developer ?

Feel like I’m stuck. I’m a senior manager (CPA) in international tax but considering a do-over to be more desirable to the industry. If you had to start over (with industry as your end goal) what focus area would you choose?

like

This is how outsiders think when they think of NYC.

Post Photo
funnylike

Would you take a pay cut to move from an on-site to a fully remote position? If so what % of a cut and where would you move if anywhere?

like

Hey folks. Question for the majority of us still under the big 3 holding co’s...are raises a thing anymore? I’ve been at my (smaller) agency almost 5yrs and got one raise (a nice $12k bump) during that time—is that sufficient? Is one increase in that span normal? I also recognize being somewhere 5 years is rare these days. The honeymoon period at any agency seems to be 2.5—3yrs before bolting. Not complaining, just asking. Have y’all been getting raises/bumps in any kind of regular cycle? Thx.

like

“We’re shocked that you’re leaving! We had no idea you were this unhappy!"

Post Photo
likefunny

Additional Posts in Creatives

How do you start your concepting process?

like

Art Directors. How protective are you of your references and resources? I have a folder with lot’s of textures, mockups that I’ve spent time building. I even paid for some of those assets. So I always get a lot of compliments on my comps and decks. Sometimes someone ask for my files and I really don’t want to since I put so much effort on that. But I also feel bad being gatekeeper of things.

likefunny

I have to stop imagining how great it will be to sell my script until it actually sells.

like

I’m the only Dad on my team. Last night we had to work till 8. Not because we were swamped. But because the entire team just felt like goofing off for two hours instead of getting the work done....

like

My ECD keeps changing our work before it goes to client and it's cost us making good work. Our books are suffering because he can't get his hands off the tools. Our books are only full of spec now.

like

Any other designers out there just don’t really have an interest in the “design world”? Meaning if someone asks if they know a big designer out there or a book, you have no clue or have no interest?

like

That International Women’s Day logo isn’t deserving of the day & the women it celebrates. Can one of the talented women here please give it the love it deserves and re-design it? I would but...🙋‍♂️

like

May we all aspire to create campaigns that inspire such... appreciation.

Post Photo
likefunnyuplifting

Newly minted Creative directors: What's the going salary these days in a major US market? SF, NYC, Boston, Chicago, LA.

like

I’m getting sick of getting a brief and asked to create a cool new campaign with amazing designs in less than a day. My best work isn’t turned around in less than 24 hours. And for background, I have pushed back literally every time. Nothing seems to be getting better.

like

Getting a tour of an agency tomorrow.
I've done my due diligence and researched their clients, awards, culture, etc to ask question.

Any other tips or questions to ask?

Anyone has experience working at 140, Verizon’s in-house agency?

I can't seem to get out of the trap of being a presentation designer. I hate the work, but can't seem to jump to anything else, my book has range. I want to go more into branding how do I do that?

like

Any Deutsch LA CDs out there who wouldn't mind perusing my portfolio? I hear you have some cw openings and I'd absolutely love to work with you and for Karen Costello. DM if so and thank you!

like

Benefits of being a creative in house? Better hours? Is the pay the same?

likehelpful

Go-to outfit for client meetings?

Has anyone burned some bridges yet? Just curious 😏

like

Be honest. Why do you keep coming back to this app?

like

My book is just spec and side projects. I’m trying to get a new junior-to-mid role because I’ve gotten nothing good produced where I’m at, and I have zero faith this will change if I stick around.

I’m asked for work samples from recruiters and CDs even though I make clear that what I’ve done doesn’t reflect who I am as a creative. Think CRM/DM/B2B stuff. They insist on it, and I never hear back afterwards.

Not sure what to do. Almost feel like I’d be better off erasing my agency experience.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal