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Depends on the SOW but for a senior social strat, I charge around $100-120 p/hr.
But I like to look at things as deliverables instead. Because most smaller clients want to low-ball it at $65 p/hr but think you’d take 8 hours when in actual fact it might just take you 4.
Social strategy can also be really broad, so tangible deliverables help to set expectations. I recently had a freelance client that wanted a social content strategy but what they really wanted was just a set of social ads, so they saw no value in my brand and consumer analysis 😑
The SOW and budget becomes a dance with the client. I would always see what kind of budget they have in mind by throwing a ridiculous amount out there.
Convo usually goes something like this:
Me: What’s the budget?
Client: I don’t have one. How much do you charge?
Me: For this project, it would be around $15k if you wanted everything.
Client: Oh... I only have $5k.
Me: Ok, then let me itemize the SOW and we can go from there.
I would then build out the deliverables and SOW around the $5k making sure that my hours are compensated for and that the client is happy with what he/she is getting.
Or even senior strategist level?