At WPP Media, but why do layoffs seem to impact activation/investment/keyboard teams a lot more than like planning/strategy? At least antidotally that’s what it seems to me.

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Posting as :
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“Anecdotally”. An antidote is a cure or solution for something. An anecdote is a short, personal, less formally informed story.

likehelpful

(Was wondering if anyone was going to go there…)

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Happens at publicis too. Planning/strategy controls the scope and keeps their own first. They assume planning (all levels) are the ones who hold client relationships. They assume the role of other teams is just the stuff that can be automated vs reality of the strategic value for clients. Happens when you give too much power to one team and you grade your own homework.

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Those are much more automate able roles with open media studio

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How can you automate activation? As someone who has been laid off by the company, my team absolutely did not need a separate client services and planning team

you are typically not client facing so easily replaced with another body.

Also, investment tends to have higher salaries.

This happens at IPG all the time, there are two teams with two P&Ls. The media AOR vs Kinesso. The AOR teams are much bigger vs Kinesso and this is one of the biggest reasons why Mediabrands has been losing clients and pitches and being acquired by Omnicom.

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