Being asked by multiple parties on how to best serve paid social so that it can be better tracked by 3rd party analytics /attribution tools. Having discussions around serving via DCM. Thoughts?

Posting as :
works at
You are currently posting as works at

Any non-Facebook owned solution is going to be click-based only. It depends on where your investments are and what everything else is tagged with, but avoid having two sources of media truth if you can.

If everything else is tagged via DCM, at least tag Social with clicktrackers for some deduping.

like

This makes sense, if you left social tagged with DCM. Unless DCM is tagged with social this is always going to be the case.

My advice - prioritize based on investment. If you spend more on social tagged media, use social numbers. Otherwise use DCM. It's likely that DCM is going to have a wider breadth of tagged media though

Dcm is not the best for social. I am thinking here you are spending a lot of money on Facebook. lt might be worth looking at Facebook Attribution.

like

My questions are always what’s your goal and what’s your stack, because no measurement is perfect (if it was...we’d all buy it?). DCM is...fine...usually...esp when you are using their stack. But it really depends on your goal and your tech as your “source of truth” should be prioritized accordingly.

like

Related Posts

good morning...4th yr teaching 1st year teaching kindergarten. Coming from 1st to kinder will there be a huge difference?

like

Hello, I am getting interviews for the tech roles but unable to clear the final rounds. Any suggestions? Mostly, I apply for BDR roles only

like

What origination % are insurance defense firms giving to the attorney that brings in the file/client?

like

Anyone have any resources (online) for settling claims wish Medicare liens? Looking for ways to resolve early while ensuring potential lien is preserved.

Hi
Can anyone tell me if there is any opening at PwC for Angular developers / Salesforce Developer fresher?

likeupliftingfunny

Done with EY interview for C++ and DB for a consultant role.

Questions were basically on oops concept memory allocations functions virtual etc.

Only few SQL queries basic

Unix script. What is fork command which I was not able to recall.

What is a clinical services / consultative pharmacy technician’s salary range?

like

Had anyone gone from a med tech (MT/MLS) to LIS? What the pay more or less? I was offered a position with their second offer being 7k less than I make now. How can I negotiate more even if it’s a “change of career”..

like

Good entry point for PLTR?

like

Hi NYC desis - Do you guys know of any cooks that can come home and cook Indian food? My in-laws are visiting me end of this month, and they like eating roti, dal, sabji for at least 1 of their meals.

like

What kind of salary range can I expect in industry in a tier 2 city if I leave consulting after 3-5 years of SAP experience?

Are there any disadvantages of joining a C2H role purely on the basis of high CTC even though it is for a big client of the contractor company?

like

Newco Hi all, I'm working in Accenture as java developer and I'm having package of 8 LPA including variable pay. Is this normal package or is it less. Should I change the company ?

like

My wife reads nearly an entire book per day just in her spare time after work, no exaggeration. I’m amazed by her and wondering what ideas are out there to monetize her skill? Book editing maybe?

likefunnysmart

Hi fishes,
I will be promoted to A from this Oct . Pay scale will change from Oct . So will I get yearly hike or they ignore it ?

like

I am about to finish a 6 month bootcamp and I am a single mum. Is it realistic for me to find a remote working job or working in the office during term time (school hours) and working from home during the holidays/evenings. If this is possible some possible companies for me to try looking for work would be great. Many thanks.

like

Anyone work for Morgan & Morgan? Do you know if they allow you to work remotely/hybrid? I’d like to apply with them but the closest office is an hour away and I don’t want that commute. I have a young child.

like

Hi TWKs

Has there been a cultural shift or any other negative changes in Thoughtworks after bein acquired by Apax partner

like

Additional Posts in Digital Media Buying

How do you determine how many accounts a person on your team can manage? I’m trying to figure out what’s realistic and how many people to staff to certain accounts.

like

Thoughts on Jellyfish? They seem to be very close with/recommended by Google for digital

helpful

Started a new job in December and a recruiter from another agency just reach out. Want to keep channels open for the future but think it would look bad to move jobs such a short time. Should I take the call or just tell them to reach out later?

like

Hi 👋 I’m new to the LA area and looking for good networking events. Any places I should look into? Thank you in advanced!

Has anyone gone from an agency to an in-house Programmatic team? If so what has your experience been?

like

Anyone have experience with sem casting? This whole "rooftops" pitch has me a bit suspicious of their legitimacy

like

Anyone with digital media & measurement experience looking for an Associate Director job?

like

Digital Agency Expo is on now!

Post Photo
like

Yeah so my title says “integrated” but my current (new) job is expecting me to do broadcasting...I’ve never planned broadcasting...got any tips?

like

Anyone here worked on the Microsoft account at carat? What’s your opinion?

Anyone based in SF or Bay Area want to network? I work remote and my team is based in LA so it’d be nice to network with folks who are local to me!

like

Seen any brands doing cool (organic) sh*t on BeReal? Asking for a friend!

Looking for paid social freelancers if anyone out there is looking!

like

⚡️October Job Thread!

Drop any Media Buying openings or opportunities that you know of in the comments below!

Help another user 🤝

likeuplifting

I’m looking for constructive chats around generating high quality Health Insurance leads at scale. Open to share some of our findings

like

Heyy does anyone have any tips for an entry level media planner? I graduated last year and landed a FT offer at an agency. I’ve been working from home for almost a month now and honestly it has its pros and cons. Not only is it harder getting to know your team, but there haven’t been much guidance from my manager and the lingo takes some time to get use to. I guess I just want to learn as much as possible and give off good impressions. Since everything is wfh I’ve been feeling anxious. Thanks!

like

Anyone working in BBC right now? How is the pay and work culture? TIA!

like

If you’re tired of the stress of the agency world what’s a good next step career wise? Working in programmatic display currently and sick of the never ending workload.

like

Hiring a digital investment director for an IPG account. DM if interested.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal