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My tip is an easily overlooked exercise: any spot you think is good, write it out, as an exercise. I find it’s the only way to really feel what’s going on in the writing. Long term it gives you a handy resource to flick through when you’re looking for inspiration.
Advertising Now- TV Commercials by Julius Wiedemann (2009)
@cw1 you jest, but I use old psalms and prayers all the time for inspiration for meter in manifestos.
I think if you want a good 60 write a great 45, and a great 15 for a good 30. Scripts always end up being longer especially after production
deckofbrilliance.com
Shows you all the major ways in, sub-categories of each major way, and the best examples of all of them. Great concepting tool. I taught myself (and continue to teach myself) writing scripts of different lengths and styles by taking a spot you really admire and writing it out as a script, end supers, end VO, and all. It helps to see what you would have written on paper to get what you see on screen, and it makes the mental connection of the length and level of detail needed
The bible
Go write that book, OP, because everyone wants things free it may not sell, but it will look great on your resume.