Can any Canadians provide a broad overview of the ad/marketing/PR agency landscape for Americans thinking about immigrating? Where are the most agency jobs? Is it mostly boutique or large agency shops? What else should someone job searching in Canada know? Asking for a (account planner at U.S. comms agency) friend ;)

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Toronto is really your best option from a career option unless you speak French or just really want to live on the west coast.

Pretty much all major clients are run out to the Toronto offices or Montreal if there is a significant Quebec presence. Vancouver is regional business or government mostly although some shops are trying to get west coast US clients as well. Way less agencies and thus positions though.

One thing to understand is that planning departments are much smaller and few have the breadth for dedicated brand, comms, social, crm planners etc. You’re expected to cover a lot of ground on your own.

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Very helpful. Thank you.

I'd say Toronto, Vancouver & Montreal. And yes, it is possible to work in English-only in Montreal, but a bit difficult and options are limited. As for agency size, you have the big ones and the smaller shops. Some big ones are small minded and some small ones are really pushing creativity. It's case by case... and some have branches in all 3 major cities cited above, but not all are equal. Market & clients are big influencers on wether a specific agency is hot or not.

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You finally have decent leadership. Why leave now?

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You’re right that the immediate situation maybe less dire. But the forces that produced Trump are still very much alive and well. These last four years have made me feel less confident about America’s future and less safe living in such a society. And, to be honest, a lot of people here are just dicks. So it’s not cool.

I’ve lived in other countries before, so I’m able to see that America isn’t all it’s cracked up to be.

I guess what attracts me to Canada (I’ve visited before) is that it seems to be more “America” than America. The values you espouse are the same we espouse. It’s just that we don’t live those values.

I hear from many Canadian friends in the US that the money north of the border isn’t as good. But money’s not everything. Sometimes I’d rather make a little less but have a better safety net, less pressure, and not live in a society where my neighbor is starving or homeless simply because they lost their job or got sick, or murdered by police for being black.

We’re a mixed race family too (Asian), and I get the impression it’s much easier to be a minority in Canada.

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