Do you feel that in SEO there are too many ways of conducting the same tasks. I have had a string of managers within the past year, it’s starting to get very annoying as each person says method A is wrong and B is right, another manager would have the complete opposite view. Have you had similar experiences when this practice and adjustment begins to interfere with client deliverables.
To me and team it’s about coming up with a result that we can trust. If I ask someone on my team to do keyword research I want to know why they picked the keywords. I don’t really care about how (what tool) they used to pick them.
What kinds of things? Just different tools or completely different strategies?