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It’s produced by Rocnation, so I’d assume it’s their creatives and producers working with Bad Bunny’s team?
Pro
Seems like it was Bad Bunny’s vision and the producers were Bruce and Shelley Rodgers who’ve been doing the halftime shows for years. Apple prob just bankrolled it.
https://www.instagram.com/reel/DUhXMUWCdZO
Rising Star
I mean, like any product or asset it had to be marketed and advertised? You think they're actually claiming involvement in the music, choreography or production design or something? Lmao
Pro
This BTS timelapse of the setup is also cool. More credits below.
https://www.instagram.com/reel/DUi_7gSDjcF