Can anyone at Apple Marcom please provide an insight. What was creative team responsible for on the SB halftime show? I see creatives taking credit for it. Not a diss but genuinely curious.

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It’s produced by Rocnation, so I’d assume it’s their creatives and producers working with Bad Bunny’s team?

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Seems like it was Bad Bunny’s vision and the producers were Bruce and Shelley Rodgers who’ve been doing the halftime shows for years. Apple prob just bankrolled it.

https://www.instagram.com/reel/DUhXMUWCdZO

I mean, like any product or asset it had to be marketed and advertised? You think they're actually claiming involvement in the music, choreography or production design or something? Lmao

This BTS timelapse of the setup is also cool. More credits below.

https://www.instagram.com/reel/DUi_7gSDjcF

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