Can anyone tell me if there are any large agencies that do not have Project Management roles? Alternatively, which big agencies do have this function. Looking to understand best practice among both independent and holding company agencies.

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Every agency I have worked at has PMs, but then again, I am a PM! Haha! I have worked at mid-size and very large agencies. The trifecta is Account, Creative, Project Management. You are screwed if you don't have PMs.

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Any agency I’ve ever been at has had them, I’ve worked on a team that didn’t have one before and it was extremely disorganized and frustrating. I think it’s standard practice and a necessary role.

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I’ve been in places where they’ve had traffic managers that they mistakenly thought were the same as having a PM and places where they expected the account folks to be PM. It never goes well when that happens. Something takes a back seat…

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In pharma/med comms, only certain departments have PMs. Project management is usually managed by the Accounts/Client Services team, except for the digital/creative departments

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Can confirm!!

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Additional Posts in Project Management - Advertising

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Post Photo
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Making the move to Cleveland/Akron, Ohio. Looking for your reco on agency/corporate companies that hit the top of your list to be apart of. - thanks

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What does your PM "ladder" look like? What titles do you have at your agency for the project management team?

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Pro Tip:
Make it SOP to have a debrief session calendared directly after major meetings, can be 10 mins

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I am an AE moving to a PM role at my agency.

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looking for a SPM role in honestly any industry, trying to leave pharma. drop a link if you’re hiring!

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