Can someone ballpark what’s the split of cost cutting work vs GTM/top line growth strategy at MBB and strategy practices at big 4? Is one more highly desired?

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It’s cyclical. Tons of growth oriented work over the last few years with a strong economy. When it takes a downturn, we will see cost cutting work spike

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I don’t know the split, but if you want to do one type of work over the other, you can align yourself to that at McK. E.g., you can join the marketing & sales practice, do exclusively that work which is primarily growth.

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Is cost cutting work now considered strategy?

Honest question from me too. I didn’t consider it strategy but if that’s what it is I guess I’m strategy consultant. We just lump it into performance improvement

Edit: we also implement so we’re not pure strategy in terms of work performed, but we are implementing the strategy developed in the initial phase. Clients don’t always hire us for the implementation (too expensive)

The split isnt very meaning data point. You just need to be better than your peers to keep getting strategy work.

That’s not at all the case

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